Steven Spielberg proclaims his job is the best in the world because he simply gets to tell stories. In a way, today’s digital marketing professional is able to do the same thing – except he or she doesn’t have to hire actors and deal with the craziness and expense of a film set. The contemporary marketing director can creatively align products, processes, and people to tell a desired story. And history has proven time and again that these stories can blossom into full-blown marketing campaigns that can drive business in an authentic manner.
The photo above and below is from a task to come up with a reward program for a popular company in Atlanta. What I chose was the Atlanta Fox Theatre where I created multiple mockup websites, videos, and to demonstrate everything that I learned while in my program and had to apply them into this sample