I created this to demonstrate what to look for regarding the audience analysis. It’s important to always ask these questions when deciding what the potential demographic is going to be.
Wireframe is an online static wireframe design tool. If you are a fanatical minimalist designer, then this tool should be your dish. You can easily get started on the website, even without registration.
I came up with a Loyalty Program to get reoccurring business brought to the company. I came up with key words to see what would get the most traffic to the website, I would then track the traffic utilizing Google Analytics.
This is a marketing strategy I executed explaining what KPI's are used and the tactics I used to determine which KPI's to use.